Resources Library by ANA

What's going on in your bedroom?

Can you imagine the response rate you would get as a 35 year old researcher asking an 18 year old girl if she would show you her bedroom? So when asked to develop a new retail concept for a furniture retailer we immediately understood we would need...

Catalogue: Retail 2007

Author: Philip De Wulf

Company: Ipsos MRBI

February 19, 2007

Predicting advertising efficiency

To anticipate and understand the impact of an advertising message, marketing professionals are looking for new solutions.This presentation presents the IM! (Impact Memoire) Method, particularly useful in increasing effectiveness during the campaign...

Catalogue: Congress 2005: Making A Difference

Authors: Bruno Poyet, Olivier Koening

September 21, 2005

TV subscribers show some attitude

The attitudinal classification studied in this research shows a strong predictive validity in the segmented world of subscription channels. This predictive validity was assessed within the nationwide electronic audience panel in Mexico, which makes a...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media and TV

Authors: Héctor Matus Castellanos, Jose Domingo Mora

Company: IBOPE AGB Mexico

June 23, 2005

Horse and carriage, moonlight and roses, sun and surf?

This paper outlines a novel approach to researching a Surf washing powder promotional press ad that ran in The Sun newspaper in the UK .This ad campaign promoted a Golden Jubilee competition run by Surf. The issue being addressed was the extent to...

Catalogue: ESOMAR/ARF WAM Conference 2003: Print

Authors: Peter Cooper, Neil Sharman, John S. Pawle

Company: QRi Consulting Ltd.

June 19, 2003

Interpreting the new online advertising effectiveness measures

This paper concerns the new measures of online advertising effectiveness, and seeks to explain what they are, how they came about and how they can be understood in the light of recent advertising theory.

Catalogue: ESOMAR/ARF WAM Conference 2002: Online

Author: Gabriel Hughes

Company: KANTAR TNS Malaysia

June 12, 2002

Breaking the mould

This paper describes work that has been carried out to empirically demonstrate the benefits of multi-media CAPI interviewing to the advertising process and to brand management. It draws on both previously published research and new research.

Catalogue: ESOMAR Congress 1997: Learning From The Future

Authors: Mike Denny, Kevin Ford, Jon Wilkins

September 1, 1997

Marketing and research today (June 1991)

Commercial television has spread across Europe and is now available in virtually every West European country. Print remains the most important single medium in terms of advertising spend. How are these two major mediaperceived by advertisers and...

Catalogue: Marketing and Research Today

Author: ESOMAR B.V.

June 1, 1991

Examining the communication properties of interlinked print and television advertisements

This paper describes a second UK project designed to extend our understanding of how print advertisements and television commercials interact with each other, in communication terms. A previous study along the same lines was the subject of a paper...

Catalogue: Seminar 1990: The Quality Of Media Information

Author: Alan Smith

June 15, 1990

Focus groups

This is the first time the Advertising Research Foundation has issued any document on the role and practice of qualitative research. The present document is offered in the spirit of the ARF mission: 1. “To lead in the development,...

Catalogue: ARF Guidelines Handbook

Author: ARF (Advertising Research Foundation) B.V.

January 1, 1990